Expanding Tourism’s footprint in Durban
Say the word Durban to any local South African and immediately you picture surf, sun, the promenade and endless white beaches. Durban is a city is growing in stature not only as a holiday destination by the sea, but as a city rich in cultural history that is a global destination.
The first couple of months in 2013 have demonstrated Durban’s maturity as a key leisure, business and event destination. The hosting of the annual indaba, Africa’s foremost tourism fair, was a huge success.
With 10 000 visitors attending and a total of 1 300 exhibits. Other events held in Durban in 2013 with a similarly big impact on the city include the African nation’s cup, the Travel Agents Federation of India Convention, and the BRICS summit
National Geographic is currently airing a global campaign in over 160 countries to market both Cape Town and Durban across all its platforms as the world in 2 cities. It features, uShaka marine world, the Juma Mashid mosque, the Victoria street market, Ghandi’s house and the Phoenix Settlement as well as the tala game reserve. Durban’s history is told as a leading port with warmth and tradition that is rooted in African and Asian influences.
Xtreme Car Rental applauds Tourism Durban’s aim to broaden the tourism foot print of Durban in key international markets. We whole heartedly agree with the that we want visitors to go beyond just lying on the beach, to visiting the many historic heritage and cultural sites around the city, and if they require a vehicle to hire in Durban to get around all the amazing places we can sure help .
How many people, for example know that Mandela casted his first vote in Inanda, or that Ghandi lived in the city for 18 years? At Xtreme Car Rental we want Durban’s unique flavour to be enjoyed not only by the international visitors, but by locals as well.
There are a number of key events on the calendar that visitors will be flocking to, including the legendary comrades marathon on the 2nd of June.
Another growing attraction is the top gear festival on the 15th and 16th of June, the only event of its kind to be hosted in Africa.
Around 60,000 plus Car enthusiasts are expected to attend the festival. Held at the iconic Moses mabhida stadium , the adrenaline-pumped event will feature guest drivers like formula one world champion mike hakkinen and plenty of spill and thrills hosted by celebrities Jeremy Clarkson, James may and Richard Hammond.
Other events in the pipeline include the sardine splash in amazimtoti, with lots of beach activities to keep everyone in the family entertained, and the Vodacom July , a great excuse to get dressed up and enjoy a day at the races.
To continue to attract visitors to Durban, we all know and are acutely aware of the fact that we need to develop and deliver better quality experiences, starting with affordable car hire in Durban to cater to all needs of tourists.